![]() ![]() ![]() With Creative Kit, you can enable your users to share lenses, stickers, filters, videos, and links, from other apps and websites with their friends on Snapchat. We continue to offer these tools to support developers, and that’s why on March 16th, we are excited to invite you to our live Developer Hour on how to get started with one of Snap Kit’s core products, Creative Kit and its latest feature, Dynamic Lenses. These app developers have been able to quickly grow their businesses and create engaging experiences with users worldwide. Voice Scan: It allows users to issue voice commands to find lenses.Today, more than 800 apps have integrated with Snap Kit, and nearly 150 million Snapchatters are engaging with these integrations every month. Dog Scanner to identify 400 breeds, Yuka will launch a nutrition scanner to provide ratings on the quality of ingredients in the packaged foods and Louis Vuitton will help users scan the monogram to be transported into the inspiration behind their latest collection.Ĩ. Plant Snap will help the user identify 90% of all known plants and trees. Scans: Snap expanded its scan platform and announced new partners for plants, dogs, and nutrition information. Local Lenses: A new feature that allows users to create 3D worlds on top of their building and or decorate nearby buildings with colorful paints and have a new AR experience.ħ. For the first SnapML creations, the company partnered with Prisma, Wannaby, and others.Ħ. Lens Studio: A free and new desktop feature that allows developers to bring their machine learning models to power lenses. Snap Games: An interactive way for friends to play the game on mobile which includes “Bitmoji Party.”ĥ. This means it is easier for a user to maintain a uniform gaming identity online by using one avatar across all games.Ĥ. Bitmoji For Games: A cross-platform avatar for gaming on mobile, PC, or console. Dynamic Lenses: It allows developers to bring real-time information from their app into Snapchat lenses.ģ. ![]() Camera Kit: It allows developers to bring Snapchat’s AR capabilities and engagement into their own apps that enable apps like Squad to create a co-viewing experience while video chatting with friends.Ģ. footprint.) And, there’s lots more from the 2020 Snap Partner Summit:ġ. (That’s larger than TikTok or Twitter’s U.S. – Snap execs revealed that it reached over 229 million daily active users on average in the first quarter of this year, with over 100 million in the U.S. – These miniatures applications are compared to WeChat’s mini-programs that generated $113 billion for Tencent last year, according to The Verge. – It is easy to maintain a mini-app than a full-size app as brands can leverage the Snapchat’s user base to gain traction. – Brands especially looking to target the younger audience should consider developing a Snap Mini to provide services and ensure easy accessibility to Snapchat users. – As a result, it plans to build an ecosystem that revolves around its camera technology to unlock new revenue generation options. ![]() – The company’s growth is stable in the messaging space but is not big enough to compete with the likes of Facebook and Google for ad revenues in the long term. – The main purpose behind creating minis is creating eCommerce avenues as its main competitor Whatsapp has already ventured into digital payments and shopping. – The inclusion of mini-apps will increase Snapchat’s functionality and potentially making it a one-stop app like WeChat for GenZ. A mini-app by Atom to buy movie tickets, pick seats, and choose timings. A mini-app by Tembo to create flashcards for studying, A mini version of Headspace to meditate and send encouraging messages to friends. A mini-app by Coachella to coordinate and plan a festival line up with the friends. Minis will start rolling out next month on Snapchat with the first seven minis. Minis are web-based apps built on HTML-5 for Android and iOS. ![]()
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